PR • Comms • Content
Cool story, bro.
People don’t care about products. They care about stories. That’s where I come in.
I’m a naturally gifted writer. I also have tons of experience, as a former editor of a B2B news platform and with an agency background working with PR clients across law, energy, logistics, education, arts, culture and the third sector.
The chances are that I know how to tell your story to the world - and tell it well. I can help you to establish your brand narrative and a meaningful media presence.
So whether you’re an SME looking to raise your game, a cultural organisation wanting to shout about the great stuff you’re doing, or a PR agency in need of expert support, I’m the PR and content freelancer that can help elevate your brand to the next level.
Services
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PR & Comms
I provide bespoke PR strategy and delivery, working closely with you to learn about your journey so far and where you want to go next.
With an in-depth understanding of the media landscape and a solid network of press contacts, I am able to secure coverage in regional, national and international publications. For previous agency clients, I have secured placements on BBC, Newsweek, i paper and The Scotsman, as well as a wide range of regional press.
I work with clients to identify the most effective angles to pitch, craft engaging press releases with SEO-friendly headlines and get the attention of the right journalists.
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Content & Copywriting
I provide long-form content writing and copywriting, working with your own established content pillars or helping you to develop your brand’s style.
Having developed tone of voice both in-house as a journalist and across multiple clients agency-side, I create compelling written content. I translate complex ideas into accessible and engaging copy suitable for a range of B2B audiences.
I write a wide range of content including web copy, social media posts, press releases, blogs, white papers, both earned and paid media features, ghostwritten thought leadership pieces at C-suite level, podcast scripts and more.
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Journalism & Editorial
I offer freelance journalism and editorial services on both an ad-hoc basis and covering newsdesk shifts, telling the stories your audience want to know.
My time at a prominent B2B news platform gave me experience of writing several articles daily and working to tight deadlines. I have also written a number of long-form op-ed pieces and have experience interviewing a range of high-profile business leaders.
I have also managed correspondents and freelancers in my role as editor, providing support to early-stage journalists, as well as overseeing all content and monitoring traffic and engagement.
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Training & Workshops
I provide bespoke PR and content training and facilitation of creative writing workshops for agencies, small businesses and community groups.
With experience of creating and delivering bespoke training programmes and facilitating workshops within an agency setting, I collaborate with leaders to identify pain points before working with teams on key elements of PR and content.
I deliver training and workshops on crafting press releases, media relations, interviewing techniques, effective research and creative writing.
I WORK WITH A WIDE RANGE OF ORGANISATIONS ACROSS B2B, ARTS AND CULTURE
“As a new business, Jane has been a massive help in enabling me to reach as many prospective customers as possible, taking on all the heavy lifting so that I can focus on the business. Jane put together a press release and leveraged her contacts, gaining access to media outlets that I would have thought beyond my reach. I’d highly recommend Jane to anyone looking to expand their customer reach and enhance their media presence.”
Mike Bartley, 2021 BBC MasterChef contestant and founder of Jörd
“Jane is a true PR powerhouse! Her expert knowledge of the media landscape is second to none, and she's a delight to work alongside. As a natural people person and connector, she proactively identifies opportunities and finds the perfect contacts to secure coverage for clients.”
Jen O’Neill, social media and content freelancer
“Working with Jane has been an absolute pleasure. As my editor, she was supportive and helped me to cultivate my skills. As a writer, she's quick and accurate, with a sharp eye for an incredible headline.”
Chloe Shakesby, journalist and former Bdaily correspondent
“Jane has helped me to develop my writing skills and find angles for stories since we first met. From commissioning my first ever freelance piece as a student journalist, she has helped me take early steps in my writing career.”
Daniel Hall, Reach plc journalist
